Google Ads is a versatile platform applicable across multiple channels and platforms, enabling businesses to reach their target audience effectively. Here’s an overview of the platforms where Google Ads can be used:

1. Google Search Network

• Platform: Google Search results pages.
• Type of Ads:
  • Text ads appear at the top and bottom of search results.
  • Dynamic Search Ads adapt based on user queries.
• Purpose: Capture high-intent traffic by targeting users searching for specific keywords related to your business.

2. Google Display Network

• Platform: A vast network of over 2 million websites, apps, and Google-owned properties like Gmail and YouTube.
• Type of Ads:
  • Banner ads.
  • Responsive display ads.
  • Rich media ads.
• Purpose: Reach a broad audience for brand awareness or retarget users with visually engaging ads.

3. YouTube

• Platform: YouTube, owned by Google.
• Type of Ads:
  • Skippable and non-skippable video ads.
  • Bumper ads (6-second non-skippable).
  • In-feed video ads (appear in YouTube search results or as recommendations).
• Purpose: Leverage the power of video to increase engagement, showcase products, or tell stories.

4. Google Shopping

• Platform: Google Shopping tab, Google Search, and Display Network.
• Type of Ads:
  • Product Shopping Ads (showcase individual products with images and prices).
  • Showcase Shopping Ads (group related products together).
• Purpose: Drive traffic to e-commerce stores by showcasing product details and pricing.

5. Google Maps

• Platform: Google Maps app and website.
• Type of Ads:
  • Promoted pins.
  • Local search ads.
• Purpose: Target users searching for businesses nearby, ideal for local businesses like restaurants, stores, or service providers.

6. Gmail

• Platform: Gmail’s Promotions and Social tabs.
• Type of Ads:
  • Interactive email-like ads.
  • Text and image-based display ads.
• Purpose: Engage users directly within their inbox for promotions, announcements, or lead generation.

7. Google Play

• Platform: Google Play Store.
• Type of Ads:
  • App promotion ads.
• Purpose: Drive app downloads, installations, or engagement with apps.